Daniel/Betty - "World of our own"

Texts are created for mass consumption por the producers, but the text and its ideas and storylines are disemminated, perceived and interpreted differently por us- the audience or be it consumers. This leads us onto Stuart hall's encoding/decoding model.

For Hall, the encoding/decoding model is a concept he originally devised where he explains that through the transmission of ideas and messages in the texts, Hall proposed three ways of leitura and decoding texts: dominant, negotiated and oppositional. The dominant reading is where the viewer takes away that meaning from the TV show and accept...

Texts are created for mass consumption por the producers, but the text and its ideas and storylines are disemminated, perceived and interpreted differently por us- the audience or be it consumers. This leads us onto Stuart hall's encoding/decoding model.

For Hall, the encoding/decoding model is a concept he originally devised where he explains that through the transmission of ideas and messages in the texts, Hall proposed three ways of leitura and decoding texts: dominant, negotiated and oppositional. The dominant reading is where the viewer takes away that meaning from the TV show and accept...

Texts are created for mass consumption por the producers, but the text and its ideas and storylines are disemminated, perceived and interpreted differently por us- the audience or be it consumers. This leads us onto Stuart hall's encoding/decoding model.

For Hall, the encoding/decoding model is a concept he originally devised where he explains that through the transmission of ideas and messages in the texts, Hall proposed three ways of leitura and decoding texts: dominant, negotiated and oppositional. The dominant reading is where the viewer takes away that meaning from the TV show and accept...