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Source: ABC/ spoiler tv
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Source: ABC/spoiler TV
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Ugly Betty - 3x23 - Betty And Henry Saying Goodbye
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Ugly Betty-Henry and Betty First kiss
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Texts are created for mass consumption por the producers, but the text and its ideas and storylines are disemminated, perceived and interpreted differently por us- the audience or be it consumers. This leads us onto Stuart hall's encoding/decoding model.

For Hall, the encoding/decoding model is a concept he originally devised where he explains that through the transmission of ideas and messages in the texts, Hall proposed three ways of leitura and decoding texts: dominant, negotiated and oppositional. The dominant reading is where the viewer takes away that meaning from the TV show and accept...
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