Texts are created for mass consumption por the producers, but the text and its ideas and storylines are disemminated, perceived and interpreted differently por us- the audience or be it consumers. This leads us onto Stuart hall's encoding/decoding model.
For Hall, the encoding/decoding model is a concept he originally devised where he explains that through the transmission of ideas and messages in the texts, Hall proposed three ways of leitura and decoding texts: dominant, negotiated and oppositional. The dominant reading is where the viewer takes away that meaning from the TV show and accept...
Amanda: I think I'm gonna pass. Marc: You're not passing. I'm not going to stag, hag. Amanda: You'll have to buy your own beer, queer. Marc: You can't just ditch, bi- Amanda: Oh shut up!
Amanda: Who cares about carbs when you're from Queens, right?
Marc: When did catwalk become fatwalk?
Amanda: Keep working- a little mais overtime and you can switch to invisalines.
Amanda: I can bearly leave the house with an out-of-season handbag and you show up on a daily basis looking like a yard sale and you don't care. Its like you were genetically engineered without the fear gene.
*NB: For those of you who haven't seen the third season in its entirety, I would refrain from leitura this, as it might contain potential spoilers- Waiching*[b]
[b](US DVD release date: 22 September 2009)
(UK DVD release date: 7 December 2009)
Season 3 Synopsis -'The fashionable world of Ugly Betty continues to evolve in the complete third season that takes Betty to another life change as she grows up, moves into Manhattan and embraces her independence.'
With Ugly Betty there appears to be a different theme occuring in each season. Season 1 was mainly about Betty and her friendships with Daniel,...