Texts are created for mass consumption por the producers, but the text and its ideas and storylines are disemminated, perceived and interpreted differently por us- the audience or be it consumers. This leads us onto Stuart hall's encoding/decoding model.
For Hall, the encoding/decoding model is a concept he originally devised where he explains that through the transmission of ideas and messages in the texts, Hall proposed three ways of leitura and decoding texts: dominant, negotiated and oppositional. The dominant reading is where the viewer takes away that meaning from the TV show and accept...
ANNOUNCING THE ABC STUDIOS “UGLY BETTY” OFFICIAL SET AND PROP AUCTION Nye and Company, in conjunction with ABC Studios, proudly announces its June 2010 sale, consisting of sets and props from the hit television series “UGLY BETTY”
The New Jersey auction house of Nye and Company will be having a unique and exclusive sale of many of the items used to create and decorate the world of Ugly Betty, ABC’s popular televisão show that ran from September 2006 to April 2010. On its journey it spawned legions of devoted fãs and acolytes, who were devastated when the series ended.