Texts are created for mass consumption por the producers, but the text and its ideas and storylines are disemminated, perceived and interpreted differently por us- the audience or be it consumers. This leads us onto Stuart hall's encoding/decoding model.

For Hall, the encoding/decoding model is a concept he originally devised where he explains that through the transmission of ideas and messages in the texts, Hall proposed three ways of leitura and decoding texts: dominant, negotiated and oppositional. The dominant reading is where the viewer takes away that meaning from the TV show and accept...

Texts are created for mass consumption por the producers, but the text and its ideas and storylines are disemminated, perceived and interpreted differently por us- the audience or be it consumers. This leads us onto Stuart hall's encoding/decoding model.

For Hall, the encoding/decoding model is a concept he originally devised where he explains that through the transmission of ideas and messages in the texts, Hall proposed three ways of leitura and decoding texts: dominant, negotiated and oppositional. The dominant reading is where the viewer takes away that meaning from the TV show and accept...

*NB: For those of you who haven't seen the third season in its entirety, I would refrain from leitura this, as it might contain potential spoilers- Waiching*[b]

[b](US DVD release date: 22 September 2009)

(UK DVD release date: 7 December 2009)

Season 3 Synopsis -'The fashionable world of Ugly Betty continues to evolve in the complete third season that takes Betty to another life change as she grows up, moves into Manhattan and embraces her independence.'

With Ugly Betty there appears to be a different theme occuring in each season. Season 1 was mainly about Betty and her friendships with Daniel,...

*NB: For those of you who haven't seen the third season in its entirety, I would refrain from leitura this, as it might contain potential spoilers- Waiching*[b]

[b](US DVD release date: 22 September 2009)

(UK DVD release date: 7 December 2009)

Season 3 Synopsis -'The fashionable world of Ugly Betty continues to evolve in the complete third season that takes Betty to another life change as she grows up, moves into Manhattan and embraces her independence.'

With Ugly Betty there appears to be a different theme occuring in each season. Season 1 was mainly about Betty and her friendships with Daniel,...

Texts are created for mass consumption por the producers, but the text and its ideas and storylines are disemminated, perceived and interpreted differently por us- the audience or be it consumers. This leads us onto Stuart hall's encoding/decoding model.

For Hall, the encoding/decoding model is a concept he originally devised where he explains that through the transmission of ideas and messages in the texts, Hall proposed three ways of leitura and decoding texts: dominant, negotiated and oppositional. The dominant reading is where the viewer takes away that meaning from the TV show and accept...

Texts are created for mass consumption por the producers, but the text and its ideas and storylines are disemminated, perceived and interpreted differently por us- the audience or be it consumers. This leads us onto Stuart hall's encoding/decoding model.

For Hall, the encoding/decoding model is a concept he originally devised where he explains that through the transmission of ideas and messages in the texts, Hall proposed three ways of leitura and decoding texts: dominant, negotiated and oppositional. The dominant reading is where the viewer takes away that meaning from the TV show and accept...

Texts are created for mass consumption por the producers, but the text and its ideas and storylines are disemminated, perceived and interpreted differently por us- the audience or be it consumers. This leads us onto Stuart hall's encoding/decoding model.

For Hall, the encoding/decoding model is a concept he originally devised where he explains that through the transmission of ideas and messages in the texts, Hall proposed three ways of leitura and decoding texts: dominant, negotiated and oppositional. The dominant reading is where the viewer takes away that meaning from the TV show and accept...