Hoogeveen is a pleasant municipality and a city in Drenthe province, Netherlands. The city has a history related to beekeeping which that explains the beehives in the city's casaco of arms.
Now back to Maya the Bee part; since 2021, there are reports of a lot of Maya signboards and statues being built around the city centre, turns out this was an action por an organisation 'Binnenstad Hoogeveen' as an ambition to be a particularly 'child-friendly' municipality and to educate about the environmental impact and efforts within the region.
In addition, they chose Maya the Bee as the official mascot of the city until 2025 and Maya's signs started appearing all over the place like at the roads entering the city, the neighbourhood streets, shopping centres and more. Some shops started selling Maya the Bee merchandises and giving out colouring books, puzzles and board games.
Occasionally, a Maya the Bee mascot will walking around to greet visitors and children and always appear at most of the events in the city.
The most funniest is, she was so famous that people kept stealing Maya' signs and hided in homes and cafés. It got so bad that the city demanded to return all the signs in exchange of a Maya the Bee merchandise.
