Dave Grohl (of the Foo Fighters) in their 'Everlong' music video
As we of the mtv generation know, música vídeos are a great medium for artists with only a few restrictions. One must convey a message within the two or three minutos designated for the song (of course except for rare cases like link). It must be entertaining enough to encourage multiple viewings, and be 'main-stream' so to allow for TV viewings at midnight or mid-day. Follow these, and you'll have a video fit for mtv or VH1.
But what makes a great música video?
1. It must be unique. This is a given. We have all seen enough angst-ridden m.v.s where the crying/angry/hurt girl/guy rides the bus/train/car,...