AMERICA’S seguinte topo, início MODEL AND HELLCATS IMPROVE

THE CW’S WEDNESDAY NIGHT


topo, início MODEL Builds Week-to-Week Despite Facing Fierce Reality Competition


HELLCATS Retains 90% of Last Week’s Premiere Audience


HELLCATS Delivers Double-Digit Gains Versus ano atrás in All Demos



September 16, 2010 (Burbank, CA) – The combination of AMERICA’S seguinte topo, início MODEL and HELLCATS has given The CW a major boost on Wednesday night compared to last year. Overall, The CW’s Wednesday night has improved 12% in women 18-34 (1.9/6), 8% in adults 18-34 (1.3/4), 13% in women 18-49 (1.7/5), 20% in adults 18-49 (1.2/4), 136% in female teens (2.6/10), 114% in teens (1.5/6) and 33% in total viewers versus a ano ago, according to preliminary live plus same dia Nielsen ratings for Wednesday, Sept. 15, 2010.

Against an throng of competitive reality premieres, finales and specials, The CW’s AMERICA’S seguinte topo, início MODEL improved over last week’s cycle 15 debut, gaining 7% among adults 18-34 (1.5/5), 5% in women 18-34 (2.2/7), 6% in women 18-49 (1.9/6), 21% in females 12-34 (2.3/8), 8% in persons 12-34 (1.4/4) and 4% in viewers (2.9mil)

topo, início MODEL built in the 8:30 half hora in every demo, including 20% in women 18-34, 7% in adults 18-34, 17% in women 18-49, 17% in adults 18-49 and 15% in total viewers.

The segundo outing of HELLCATS held up well in the face of all of the original reality competition, retaining 90% of last week’s debut in total viewers (2.7mil), 86% in adults 18-34 (1.2/4) and 92% in adults 18-49 (1.1/3).

HELLCATS delivered big time period gains for The CW compared to a ano ago, up 55% in women 18-34 (1.7/5), 50% in adults 18-34 (1.2/4), 56% in women 18-49 (1.4/4), 83% in adults 18-49 (1.1/3) and 93% in total viewers (2.7mil).

Source: CW