One of the best accounts I've read on the misfires and misteps of Yahoo's attempts to catch google in procurar and paid procurar advertising. Very interesting.
An internal document por Brad Garlinghouse, a Yahoo senior vice president, says Yahoo is spreading its resources too thinly, like amendoim manteiga on a slice of bread. Full text of the document from the WSJ.
Yahoo is preparing to roll out its second-generation procurar engine, dubbed "Project Panama," which will replace the platform it has used since acquiring Overture Services Inc. for $1.6 billion in 2003.
