2013–2014: Dream Girl, Why So Serious?, Boys Meet U, Everybody and I'm Your Boy

On January 15, 2013, Shinee attended the 27th Golden Disk Awards, which was held in Kuala Lumpur at Sepang International Circuit, and received the "Popularity Award" for the third time, winning the same title in 2009 and 2010, and receiving the "Disk Bonsang" for "Sherlock", their second after winning for "Lucifer" in 2010.[85] On February 3, MBC announced that Shinee would be starring in their own Lunar New Year special entitled "Shinee's Wonderful Day" (also known as "Shinee's One Fine Day"), which began airing on February 10. The special featured the Shinee members visiting various countries of their choice without the assistance of their management staff and with the production crew instructed to not interfere. For the special, Onew visited Thailand, Jonghyun visited Japan, Key and Minho visited England, and Taemin visited Switzerland.[86][87]

Shinee's third Korean album consisted of two versions:[88][89] the first part, Dream Girl – The Misconceptions of You,[90] being released on February 19 and the second part, Why So Serious? – The Misconceptions of Me, being released on April 29.[91][92] The title track of part one, "Dream Girl", is a acid electro funk track and was produced by Shin Hyuk and Joombas Music Factory, while the title track of part two, "Why So Serious?", is a funk rock dance track written and produced by Kenzie.[93] A compilation album was subsequently released, The Misconceptions of Us, with two new songs: "Selene 6.23" and "Better Off".[94]

To promote tourism business in Korea Shinee were chosen as honorary ambassadors for Seoul's Gangnam district in February 2014.[95] One year later in February 2015 the group became ambassadors of Ministry of Personnel Management to promote Korean music, dance and fashion.[96] Their tasks as ambassadors included performing at events around the world to encourage cultural exchanges between the nations.[97]

On March 13, Shinee released the Japanese single "Fire".[98] On June 26, the group released their second Japanese album, Boys Meet U[99] and on August 21 a single with the same name was released including the Japanese version of "Dream Girl".[100] On June 28, 2013, Shinee started their second Japan nationwide concert tour, Shinee World 2013, in Saitama.[101]

In November 2013 Shinee won "Artist of the Year" at the annual awards ceremony of MelOn Music Awards one of the biggest award ceremonies in the country, which hand out prizes based on digital sales and online votes. It is the first time the group was crowned with the prize.[102] On September 29, S.M. Entertainment announced that Shinee's fifth EP, Everybody, would be released on October 14.[103] On November 6, 2013, S.M. Entertainment announced its week-long music festival called SMTown Week.[104] Shinee's concert, titled The Wizard, opened the event on December 21 at the Kintex in Ilsan.[105]

On January 29, 2014, Shinee held their 3rd Korean solo concert in March named Shinee World III,[106] with more shows added in Latin America.[106] On February 24, the mayor of Gangnam District, Shin Yeon-hee, announced that Shinee had been appointed honorary ambassadors of the district.[107] On April 2, Shinee released a live concert album from their second solo concert.[108]

On June 25, Universal Music Japan released Shinee's tenth Japanese single "Lucky Star" as their first release under EMI Records.[109] On September 24, Universal Music Japan released the group's third Japanese album, I'm Your Boy, preceded by the singles "Boys Meet U", "3 2 1" and "Lucky Star".[110] From September till December 2014 Shinee embarked their third Japan tour. It started off at Chiba on September 28, with 30 scheduled performances around the country. The tour concluded on December 14, 2014 in Kobe, with an encore concert on March 14 and 15, 2015 in Tokyo Dome.[111][112]

On December 11, 2014, the group released their third live concert album, from Shinee World III held in Olympic Gymnastics Arena on 8 and 9 March the same year, containing two CDs with a total of 33 tracks.[113]S.M. Entertainment stated on December 15 that Shinee were able to sell out the World Memorial Hall in Kobe, Japan, with 16,000 fans attending between December 13 and 14. With that, Shinee successfully completed their 20-city, 30-concert tour which began in the Ichihara City Hall in Chiba, gathering 200,000 audience members overall. Furthermore, Shinee held a solo concert in Tokyo Dome, the first time since their Japanese debut, on March 14 and 15, 2015. The Tokyo Dome concert was the finale and encore for their Japanese tour.[114][115] Forbes's listed Shinee among Korea Power Celebrity in 2014.[116][117]