I don't hate it. I just don't care for it. It's basically another pointless holiday made to alleviate boredom. At least Dia das bruxas and natal have some historical significance. Valentines dia is just another dia to me.
I just dont care. I don't see the purpose in holidays. They are like every other dia of the year, so why bother calling them something else? They don't truely surve a purpose, we can say they do but they truely dont. They are pointless ritchuals. The idea of celebrateing any avarage dia just because we like to believe its something mais - something diferent - is something i just dont understand.