In his artigo "You Are What You Search", Paul Boutin describes the seven main types of searchers revealed por the AOL procurar logs released August 2006.
The 21 million procurar queries released por AOL have exposed an innumerable number of life stories ranging from the mundane to the illicit and bizarre.
NYTimes artigo about the recent AOL user data fiasco demonstrates how frighteningly easy it was for data miners to discern the identity of one of the "anonymized" users in the released data. Scary stuff.