Many of us are familiar with Harry Potter's Diagon Alley but somehow... it sounds weird to hear A Diagon Mall. I am a third year student taking up Advertising and we are assign think of a topic that suit our satisfaction. Our topic is about Thematic Branding and I am thinking about doing the Harry Potter's Diagon Alley. Since the place is already a commercial place for the wizardy world I have decided to pick it up as my thesis. Now I would like to gather comments about my proposal about Advertising Diagon Alley and make it not just an ordinary place in a magical world.