Away from writing poetry to celebrate, commemorate, or capture your own feelings (in which case you, the poet, are the center of the poem’s universe)
towards writing poetry in order to generate feelings in your reader (in which case the poem exists entirely to serve the reader).
Know Your Goal
Avoid Clichés
Avoid Sentimentality
Use Images
Use Metaphor and Simile
Use Concrete Words Instead of Abstract Words
Communicate Theme
Subvert the Ordinary
Rhyme with Extreme Caution
Revise, Revise, Revise